Manipulating Negative Reviews for Search Engine Optimization
We often work with clients concerned with their online reputation, and especially how to manage their position with regard to certain types of search queries on the world’s most popular engine, Google....
View ArticleSocial Media and Arab Spring
Clay Shirky, the media’s favorite social media commentator and professor at New York University, speaks with the Wall Street Journal in this interview about the use of Facebook and Twitter in uprisings...
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Gladwell Smackdown
I’ve tried to remain neutral in the great “social media is-or-isn’t having a role in democratic revolutions” debate. I’ve seen some good arguments on both sides, have often chuckled at the impossible...
View ArticleFacebook Attacks Google, Fails Miserably
Most Americans are very wary of the public relations industry, and perhaps they should be, what with all the “spin doctors,” cosy relations with top tier editors, and other sinister plots to shape the...
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IOC Clamps Down on Social Media Use at London 2012 Olympics
It’s always quite a pity to see companies and organizations that overreact to the occasional social media gaffe and impose overly strict guidelines on employees concerning their use of personal...
View ArticleAs Media Dies and Journalists Starve, New Ideas of Funding Models
It’s pretty much a well known fact at this point that print media is dying, while digital media continues to struggle to be rewarded for the creation of quality content. So many different publications...
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Does Location Matter?
In recent years, businesses and individuals have used social media platforms to enhance their engagement with people within or close to their physical community: the patrons of a popular restaurant,...
View ArticleThe Importance of Appealing to Values
In his latest presentation at the Milken Institute’s Global Conference, pollster and commentator, Frank Luntz, addresses how business communication can be vastly improved by following smarter and...
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What To Do When Your Social Media Coverage Goes South
Earlier this month, Amy’s Baking Company Bakery Boutique & Bistro became the cautionary tale du jour when it had the mother of social media meltdowns. After being featured on the TV show Kitchen...
View ArticleTrends in Social Media Worth Watching
How does the world use social media? Across borders, gender boundaries, and socio-economic classes, there are some fascinating trends and stats on social media. Here are some of the highlights. Some...
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